ABSTRACT
While there are various facets to TQM diffusion, many organizations have not been able to reap the benefits from a TQM Philosophy. Many organizations have also have not paved the path to using TQM and Supervisory reinforcement for creating a culture of continuous orientation in their firms. This study aims at assessing the impact of Top management support and commitment on Employee involvement and perceived benefits from TQM Interventions, as well as the role of Employee involvement and supervisory reinforcement on a climate for continuous improvement orientation. The study was conducted in Manufacturing companies in an industrial hub in west Tamilnadu region. The results of the study indicate that the model is fit and employee involvement can greatly support not only TQM implementation, but also help build a climate of continuous improvement.
