ABSTRACT
This paper means to inspect the determinants of the inclinations by customers after Product Recall and future buying intentions. All the more explicitly, this exploration means to explain the sorts of review procedures that organizations set forward, just as their effect on customer’s practices and impression of the producer’s picture. The objective behind this examination is to look at how Product Recall influence on repetitive buying intentions and what bases can be taken into consideration for developing effective actions for reactive services after product recall in the existing ERP. Based on the proven research results and role of the consumer during product recall, the information gathered, analyzed and investigated utilizing qualitative and quantitative mix model. As the consumers’ perception is in center of the process of handing the product recall, the categories developed in previous research had tested in Indian context. Based on the study the efforts have been put down to identify the influence on the consumers for buying again the product of the brands or the same product after product recall. Results show differing impacts of voluntary / non-voluntary recall on the influence to the consumers for the given case studies of M models of BMW India in 2020. The categories developed in previous research have been tested in Indian context reveals that the behavior of the consumer group depends on many unexpected variables: many known and unknown, based on this the research opens the doors to help brand administrators in creating post-recall consumer management strategies applicable to Indian automobile consumers. In addition, the creativity of this exploration comes from the way that the producer’s brand image is considered as a feature of the inconsistent tradition of the organization that it could be influenced by the “emergency circumstance,” not a steady resource.
