ABSTRACT
Cloud computing and artificial intelligence (AI) are the new mediums in many fields, for example, advertising, education, marketing, business decision, buying decision, and so on ... the full extent of AI possibilities are yet to be discovered. AI is a systematic approach of a computational device, allowing the user to use it to their best advantage. The availability of various resources over the internet is known as cloud computing. These resources include data storage, servers, databases, networking, and software, among other tools and applications. Students, instructors, and administrators all profit from cloud computing in education. This chapter aims to provide the comparative analysis of dimensions of cloud computing-based brand equity measurement. The study will also include a theoretical framework and proposed model in order to achieve the highest brand equity after the result analysis.
