ABSTRACT

This study aims to determine the aspects related to marketing competence developed in deaf children in entrepreneurship education. It uses the case study approach applying in-depth interview techniques in its data collection. The results of this study indicate that teachers and deaf children discuss and conduct surveys as a need for research in society. The teacher invites the deaf children to analyze existing competitors’ products. Deaf children are also encouraged to use digital applications to expand their marketing range. The teacher also guides them on how to serve customers so they are satisfied.