ABSTRACT
Rural potential development based on social, economy and technology aspects in Hanjeli Tourism Village is evident by the existence of significant changes, both on economy and social perspective. Based on that, it is important to see the role of social, economy, and technology aspects in the development of this village. The methods utilized in this research are interview and observation, meanwhile the required data are categorized into primary data; obtained through interview and observation, and secondary; taken from rural development implementation documentation and relevant literatures. These data were descriptively analyzed, to be able to illustrate the contribution of social, economy, and technology aspects in the optimization of rural development potential. The result of this research shows that social, economy and technology aspects have provided a synergic contribution towards rural development, both development on facilities and infrastructures and the people mindset which direct them towards a long-term and sustainable economy.
