ABSTRACT
In 2018, Tsunami hit Tanjung Lesung and resulted in paralysis of tourism and reduced tourist visits, this was due to community concerns about disasters that might recur, which also resulted in a decrease in the attractiveness and image of Tanjung Lesung tourist destinations. Thus, various efforts are needed to restore the attractiveness and image of the tourism destination to attract tourists. This study to discover how Tanjung Lesung Destinations restore image after disaster. This study uses a qualitative method with a case study approach, which is conducted by interviewing Head of Section for Tourism Promotion in Pandeglang and General Manager of Tanjung Lesung. The strategy carried out in restoring the attractiveness and image of the destination begins with restoring infrastructure and increasing the destination's preparedness. Then post traumatic counselling around tourist destinations, and the last by continuing to increase promotion through social media, events and gathering, and doing media relations.
