ABSTRACT

The potential of persons with disabilities in Bandung City shows their creative activities by designing and producing various products that have selling value. Marketing of a product today can not only be done in conventional ways, but also through online marketing media. The development of communication technology that gave birth to online media provides opportunities for business people to innovate in introducing products more widely. Based on this description, it is necessary to hold training on the use of weblog (internet) based marketing communication applications for the Bandung City Disability Creativity Group (KKD). This training provides a solution, First build on business communication on a weblog. Second, developing the ability to create business communication materials on a weblog. Third, developing skills in applying business communication media on a weblog. The method used is training, counseling, interactive dialogue and sharing that encourage participants to be creative, innovative, participative, build cooperation and cooperation. The results of this activity indicated that there were changes in the participants, especially an increase in knowledge and skills in implementing various weblog and social media-based marketing communication applications.