ABSTRACT
Instagram's social media is one of its many users. Jabar Saber Hoaks is no exception to have an IG Official account as an information medium, especially the eradication of hoaks information in the community. In disruptive era, content competition on social media affects the number of followers. Using descriptive methods aimed at obtaining objective exposure to the appeal of content in JSH Official IG feeds through the analysis process, in an effort to stem hoaks information in the disruptive era. The results show that content that appeals to netizens is information that displays issues that are trending in society and displayed with a short message and packed with interesting graphic design. The proximity element also influences the audience to listen to information at IG JSH Official.
