ABSTRACT
This chapter discusses practical and ethical aspects concerning veggie meat alternatives. Upon consideration, it is argued that while the production, sale, and consumption of veggie meat alternatives seemingly contribute to a solution to environmental problems, we ought to consider veggie meat alternatives from a virtue-ethical perspective concerning human excellence and flourishing. Doing so reveals previously unexplored ethical reasons for not promoting the production, sale, and consumption of veggie meat alternatives. One reason in particular is that veggie meat alternatives stem from the lack of the virtue of temperance.
