ABSTRACT

The COVID-19 pandemic has had a catastrophic impact on tourism around the world, especially in Guilin, China. This article uses stakeholder theory to study the dilemmas of interest between tourism stakeholders in the context of Guilin's tourism sector. This article uses semi-structured interviews in qualitative research to study the dilemmas of interest among travel companies, governments, tourism practitioners, and tourists during the COVID-19 period. This article attempts to raise and solve an existing problem: how to reduce the impact of the crisis on tourism-related stakeholders during the crisis. The research results show that balancing the dilemmas of interest among tourism stakeholders, consolidating the adaptive survival foundation, and formulating a tourism crisis management system are the key solutions to avoid the impact of the tourism crisis on China's national conditions.