ABSTRACT
Banten is one of the provinces in Indonesia that has natural and cultural potentials that can be developed as tourist attractions. One of the tourism objects that has great potential is the “Negri di atas awan” of Luhur Mountain. This study was conducted to determine the effect of tourist attractions on visitor satisfaction. The research method was quantitative descriptive and involved distributing questionnaires to 100 respondents. The average value of visitor satisfaction is 3.28. The result of the correlation coefficient test is 0.706. The coefficient of determination test results show that the variable influence of tourist attraction affects the visitor satisfaction variable by 49.8%. The simple linear regression test results in the equation Y = 18.702 + 0.623X. The t-test result shows that t count > t table is 9.867 > 1.660; therefore, it can be interpreted that there is an effect of a tourist attraction on visitor satisfaction.
