ABSTRACT

The purposes of this study are to understand tourist decision making process, guest satisfaction, and the influence of decision to stay at hotel on guest satisfaction. This study combined quantitative approach with descriptive and correlational method. Results show that tourists are really satisfied with their decision (3.55) and during their stay at hotel (3.37). From the processed data through the correlational test, the results obtained a significance of 0.000 which means that there is a unidirectional, positive and linear relationship between the decision to stay and guest satisfaction. This reason may be because hotels during the pandemic limit many facilities that cannot be enjoyed by guests, for example, closing spa facilities, swimming pools, and food and beverage variants are limited, and thus this cannot increase guest satisfaction even though the room rate has been lowered a lot.