ABSTRACT
Pilgrimage tourism is a tour that tourists do not generally demand, except for people who have particular interests. Typically, they are adherents of the same religion as the pilgrimage but they are now developing more widely. The success of sustainable pilgrimage tourism destinations is highly dependent on management strategies. Mainly the pilgrimage place is managed by a community engaged in the religious field. Although, for example, the tomb of Mbah Priok is one of the tombs considered sacred, it is always crowded with pilgrimage tourists. This research aims to investigate the role of the Majelis Ta’lim (a gathering of people to join religious teaching) in increasing pilgrimage tourism visits at Mbah Priuk's Tomb by using a descriptive qualitative research method that refers to the way people think about real experiences within their minds. The findings from the interviews with the member of majelis ta’lim show that the Ta’lim Assembly Community plays a role in increasing pilgrimage tourism visits at Mbah Priuk's Tomb.
