ABSTRACT
Indonesian people have a diversity of culture, ethnicity, religion, language, and custom that enriches local wisdom. In addition, the human life cycle tradition of Indonesian ethnic groups can be a tourist object and attraction. One of the examples of the tradition is the marriage tradition of the Betawi ethnic group with the bridewealth (Seserahan) of ‘crocodile’ bread as a symbol to express the groom's faithful promise, patience, and responsibility for protecting his family. Therefore, this research aimed to reveal the chronology and meaning of the ‘crocodile’ bread symbol as Seserahan in Betawi marriage tradition. This research was carried out through a descriptive qualitative research method, with a multidisciplinary approach and semiotic studies to analyze the symbols and meanings of ‘crocodile’ bread based on the local society's perspective. The procession of ‘crocodile’ bread Seserahan in Betawi marriage tradition can be presented as a tourist object and attraction both for domestic and foreign tourists.
