ABSTRACT
In the hotel sector, Bogor is superior to other surrounding towns in terms of having a high occupancy rate in hotels and high tourist visits. According to HVS records, in 2014, there were 17 hotels. This number increased to 32 hotels in 2016. The research was conducted to identify the effect of the marketing mix to customer loyalty in The Lodge at Jagorawi Golf & Country Club, Karanggan West Java, Indonesia. 400 questionnaires were distributed to the respondents. Thereafter, 350 questionnaires were collected from the respondents. The results showed the hypotheses could be proven by the results from the questionnaires. The contribution of the effect of the Marketing Mix to the Customer Loyalty variable is equal to 90.3%, while the remaining 9.7% is influenced or explained by the other variables outside of the variables tested in this research.
