ABSTRACT
This research is proposed to study and analyze core resources and attractors from tourism products in Sentarum—the national tourism strategic area—and its surroundings to be competitive and sustainable. This research used a verification and development method with a qualitative approach. The analysis technique in this study used a point rating scale. Regarding sustainable tourism, the surrounding tourism villages, such as Malembah, Sepandan, Setulang, and Lanjak Deras, have been optimally developed to support the Sentarum Lake Betung Kerihun National Park Agency and WWF West Kalimantan. This condition has led to the preservation of the environment, culture, and the existence of Sentarum Lake and Betung Kerihun and the improvement of awareness and knowledge of village communities regarding sustainable tourism.
