ABSTRACT
Nowadays tourist villages have become one of the interesting tourism attractions. Garut, West Java, Indonesia, has a lot of tourism potential and tourist villages, one of which is Saung Ciburial tourism village. The purpose of this study is to seek out the potential of gastronomic tourism attractions in the Saung Ciburial Tourism Village in Garut Regency. This study uses a mixed-method with data collection techniques through the distribution of questionnaires to 100 tourists, in-depth interviews, observation, and documentation. A quantitative analysis uses a linear regression model to estimate the tourism attraction factors. Then a qualitative analysis using SWOT is used to find the gastronomic tourism development strategy. The result of this study is as follows: first, the local foods and beverages that contain gastronomic elements are found. Second, attraction and service supports have a significant positive effect on gastronomic tourism attractiveness. Third, through a SWOT analysis, a development strategy, as well as routes and gastronomic tourism packages are found for Saung Ciburial Tourist Village, Garut Regency.
