ABSTRACT
Tourism has become one of the most contributing sources of income in Indonesia. Due to COVID-19, Indonesia has decided to focus on domestic tourists. Local food has become an attraction and consideration for tourists to visit a destination. In order to attract domestic tourists, it is important to understand what they value in consuming local food. This study investigated the local consumption food value comprising functional, emotional, prestige, interaction, and epistemic values based on gender, age group, and three culinary destinations, namely: Jogjakarta, Solo, and Semarang. This study included 462 respondents who had eaten local food in one of three culinary destinations. Several analyses were used in the study: the descriptive statistics analysis and then the comparative analysis using independent sample T-test and one-way analysis of variance (ANOVA) to determine the statistical significance of the differences between gender, age group, and culinary destinations. The findings of the study showed that there were significant differences based on gender, age group, and culinary destinations.
