ABSTRACT
In the post-epidemic period, tourists, especially millennials, are increasingly pursuing tourism and tourism experience. It has become an important topic for government staff, developers, and businessmen to analyze the factors that influence the preferences of millennials' tourism destinations. Based on the original research on the destination choice preference of millennials, this study makes an in-depth study on the millennials in Guangzhou during the post-epidemic period and constructs a research model on the destination choice preference of millennials in the post-epidemic period. Using empirical analysis, based on the data of questionnaire survey and SPSS tool, this paper analyzes the hypothetical model and concludes that the preferences of domestic tourism destinations of millennials in the post-epidemic period are positively correlated with individual differences, external information stimulation, destination factors, and destination value perception.
