ABSTRACT
Beginning an entrepreneurial journey in the twentieth century was a difficult one and also, the awareness to go was less. Only a few passionate professionals (with resources or experience; or having both resources and experience) were initiating their entrepreneurial journey. Now the scenario has been completely changed because of the downfall in the global job market. In addition, promotion and support are being provided to entrepreneurial activities so that one can easily begin this journey. It seems an exaggeration to say that the success of entrepreneurship is not guaranteed for every business. The success of any start-up is dependent on various factors. Even, the business model plays an important role in devising experimentation on innovation and strategies of the start-up. The term lean start-up has gained much popularity. The present study will discuss the implementation of lean terminology in the start-up models. Further, the featured challenges and unintended consequences are also distinguished to provide insights on implementing lean start-ups.
