ABSTRACT
Telehealth innovations made unprecedented expansion during the pandemic and will continue to become a permanent part of the health care ecosystem. In this chapter we provide information about the scope of telehealth, market size, and emerging telehealth providers, along with their major characteristics and service coverage.
To attract new patients and keep those that already exist, telehealth providers need to develop specific digital marketing plans to establish their brand. We will provide a list of well-established telehealth companies and their key characteristics for success.
Understanding customer acceptance and generational differences utilizing telehealth are significant for healthcare providers. We will share recent demographic data available telehealth usage before, during, and after the pandemic.
Finally, we will discuss factors affecting provider intention to continue practicing telehealth, regulatory and reimbursement issues, advances in telehealth technology, as well as telehealth etiquette, all are significant factors for implementing an effective telehealth strategy.
