ABSTRACT
Recent media revelations have demonstrated the extent of third-party tracking and monitoring online, much of it spurred by data aggregation, profiling, and selective targeting. This chapter presents an alternative approach, rooted in the theory of contextual integrity. The year 2010 was big for online privacy. Reports of privacy gaffes, such as those associated with Google Buzz and Facebook's fickle privacy policies, graced front pages of prominent news media. The chapter explores present-day concerns about online privacy, but in order to understand and explain on-the-ground activities and the anxieties they stir, it identifies the principles, forces, and values behind them. It lays out an alternative approach to addressing the problem of privacy online based on the theory of privacy as contextual integrity.
