ABSTRACT
This chapter develops a social contract approach to generating, acknowledging, and protecting privacy norms within specific contexts. It examines how information norms develop through a social contract narrative, reframes possible privacy violations of business given the social contract approach to privacy, and critically examines the role of business as a contractor in developing privacy norms. The social contract narrative illustrates the natural evolution of social contract norms around privacy. The social contract approach is a multilevel, contextually rich framework allowing for specific contractors within a contracting community the moral free space to develop authentic and legitimate privacy norms and expectations. Social contract theory suggests a third level of privacy violations in protecting the integrity of the boundaries of the contracting community and their moral free space.
