ABSTRACT
A customized bus is a new form of public transport. Compared with a conventional public bus, it has more convenient direct access and more comfortable bus service, but the fare is often higher than that of conventional public bus. Therefore, the formulation of reasonable fares is an important link for promotion of the long-term development of customized bus. Taking the pricing of customized bus as the research object, this paper uses the method of system dynamics to analyze the relevant factors affecting operation from three aspects: travelers, government, and customized bus enterprises, uses VENSIM software to build a customized bus operation model, and takes a customized public transport operation in Luoyang as an example to verify the rationality and feasibility of the model.
