ABSTRACT
This paper reports the experience of a Social Constructionist Intervention based on a socio-constructionist reflexive-communicative model, whose objective was to trigger interaction processes among five women from northeastern Mexico who consider themselves breast cancer survivors in order to analyze and understand their lived experience with the disease. For this purpose, a model was designed based on the reflexive dynamics (Fraga and Araujo, 2015) and the four communicational dimensions of Strategic Communication (Massoni, 2014): informative, interactional, ideological, and enactive. The operationalization of the model took place in the Nueva Oportunidad project, carried out in Ayuda Rosa a civil association in Saltillo, Coahuila, Mexico between September and December 2019, with the participation of five survivors. The results were analyzed within the framework of the Grounded Theory (Strauss and Corbin, 2002; Charmaz, 2006) highlights the process of resignification 72of the lived experience from two stages: the recovery of health and the construction of identity. This became evident through the historical memory of these women’s experience as patients and the appropriation of their new status as survivors, where one of the main motivations is to help and accompany other people going through similar health crisis. So, it was concluded that women who have overcome breast cancer require social dynamics that allow them to reorder their meanings in a common space with other survivors and thus organize the meaning of their lives, therefore the socioconstructionist reflexive-communicative model becomes a suitable option to generate such reflexive interactions.
