ABSTRACT

A methodological strategy is presented for the analysis of the construction meaning and communicative practices around erotic–amorous relationships of young university students in Saltillo from a constructionist approach, based on the contributions of both phenomenology and pragmatics in the field of social communication. The establishment of a methodological tied up in the theoretical–empirical categories of meanings of love and erotic–amorous relationships, and the dynamics and phases of courtship in virtual spaces during quarantine by COVID-19 have led to the triangulation of qualitative techniques and the design of instruments that have been validated in the first stage of the research. This paper presents the methodological contributions of this experience, as well as some preliminary results of the first stage of the research.