ABSTRACT
The publicity and education of earthquake prevention and disaster reduction serve the economic goal of minimizing disaster losses caused by earthquakes. At present, the insufficient supply of publicity and education on earthquake prevention and disaster reduction in China has become a short board to comprehensively improve the national capacity for earthquake prevention, disaster reduction, and disaster relief. As a kind of public goods, the mass publicity and education of earthquake prevention and disaster reduction is faced with the triple failure of market failure, government failure, and personal cognition failure, as well as the corresponding incentive problems. In order to establish a long-term supply of publicity and education products, based on the analysis of the current publicity and education products for earthquake prevention and disaster reduction from the five dimensions of form, platform, target, population, and cost, the article suggests integrating resources, perfecting the government investment mechanism and promoting diversified participation; this paper suggests that the supply of products and services should be expanded by means of government purchase of services; the product structure should be adjusted according to the communication situation, and the article suggests to improve the input-output ratio and put forward the list of products and services; referring to the new cooperative idea, the article suggests to focus on promoting the publicity and education of earthquake prevention and disaster reduction in schools.
