ABSTRACT
The global tourism sector had seen its worst and faced an unprecedented fall in demand recently due to the pandemic and mandatory restrictions worldwide. Managers must re-imagine and reset ways to personalize and individualize experiences, handle and take advantage of the context of the ever-narrower customer segments, such as women tourists. However, the post-COVID-19 behavioral patterns of such tourists are limited in number for destinations like Bangladesh. The research in this area could be a model for comprehensive tourism services to the women tourists of South-Asian destinations. Thus, to fill the abovementioned gap, this research has focused on Bangladeshi women tourists’ post-COVID-19 behavioral changes by applying qualitative diary and essay writing methods. In identifying the selected segments’ willingness, opportunities, 224and future behavioral intentions to travel after facing stay-at-home due to the pandemic, the outcome will present an elaborative understanding of the unpredictable, diverse current scenario to the destination management organizations (DMOs).
