ABSTRACT
Early on, Alicia Washington realized the power of branding yourself especially as a female in a STEM career. She was called, “The Maintenance Girl” and the name stuck. This name kept her from being promoted or offered other jobs to expand her career. She talks about realigning your “brand” with your purpose and ways in which she successfully rebranded herself to “maintenance boss” and finally “reliability leader.” These brands all evolved based on the career phase she was moving through. She also gives us some more details on dealing with imposter syndrome and navigating uncharted waters in her journey.
