ABSTRACT
Last decades’ progress in behavioral economics and finance underpin new approaches to the problem-solving of global issues like poverty and reducing inequality. This study uses the concept of behavioral economics as basis for future policy initiatives to promote equal opportunities in society. It is agreed that nowadays policy of reducing inequality should extend beyond standard manifestations of inequality like income, gender, social status, and focus on processes and determinants that generate inequality in society. As the most widespread research view is about the consequences and causes of inequality on macroeconomic levels, this chapter encompasses conceptual framework for understanding behavior and decision-making of economic units under economic and social inequality in the country. Authors of the study analyze the latest streams in behavioral economics research and its applying opportunities for inequality issue using bibliographic mapping via VOSviewer. This paper presents results of thorough bibliometric and network analysis of almost 900 papers on the topic of inequality and behavior. As a result, the main areas and directions of the research were identified, which include publishing trends, influential authors, and affiliations.
