ABSTRACT
Tracking a user’s online activities to target them with advertisements, gathering their personal information, profiling them has become pervasive. Cookies are small bits of data that are stored on a user’s computer system. Web browsers and servers mainly use these cookies to capture information about user’s online behaviour and also IP addresses of users on the web. Currently, Internet e-commerce is relatively limited in using these cookies, as the sensitive data cannot be safely stored and communicated. Browser independent cookies are those that are used by third-party applications present on various websites to track user online activities. Many online marketing vendors follow users on the Internet by investigating these cookies. The General Data Protection Regulation (GDPR), an EU legislation has enforced that one may not track users without their consent or other legitimate reasons which is an effective step in securing our privacy.
