ABSTRACT
The emerging concern about environmental protection leads researchers to find ways to provide technology-based solutions to environmental concerns, and these researches are inevitable. Like technology-based research, management thought is also very important and inevitable. This management thought helps the people to change their behavior toward the particular issues. This study intends to explore the Green Human Resource Management (GHRM) practices as an emerging trend for changing behavior toward environmental concern in the era of Industry 4.0 and the importance of GHRM adaptation for creating a sustainable ecosystem. Behavioral change requires policy and majority of policies are created by leadership. Different literature suggests that GHRM is the prominent predictor of the pro-environmental behavior of employees. However, these studies are confined to green behavior in workplace alone. Moreover, very few studies are suggesting the role of management in creating green behavior among employees. This study also explores the prominent role of Green Transformational Leadership (GTL) for nurturing green culture in this era of Industry 4.0. In this regard, the evidence is collected from India. To address this, first, the direct effect of GTL on employees' Green Environmental Behavior (GEB) is studied. Second, indirect effect of GTL on GEB of the employees is investigated. By the way, this study aims to explore the mediating role of GHRM in the relationship between GTL and GEB. For this purpose, data were gathered for analysis from diverse manufacturing industries (Chemical, Cement, and Medicine) in India. A structured questionnaire is distributed among the employees (500 employees from different manufacturing sectors). Out of 500 respondents, 482 (96.4%) had filled and given back their responses. Among 482 cases, 461 (95%) are valid and used for further analysis of this study. Other cases are deleted during the data purification method due to outliers and missing values. These data were analyzed using Structural Equation Model – Path modeling of SMART PLS software 3.2. The study finds that there is a positive relationship between GTL and GEB. This study also finds that GHRM is partially mediating relationship between the GTL and GEB. The result and global implications are discussed in this study.
