ABSTRACT
This chapter focuses on how digital marketing has impacted the tourism industry, and how it will continue to evolve alongside mobile and personal technologies. It introduces a new traveler consumer journey based on digital touchpoints for consumers and the apropos digital marketing channels at each stage. The market segments that are specific to the travel and tourism industry are identified and the recommendation for niche marketing is recommended for best success based on various destination characteristics and desired audiences. Last, the future of digital marketing in tourism is addressed, with immersive realities as both a new type of destination product as well as a significant marketing channel of the future.
