ABSTRACT

Cyberbullying, a concerning issue within the realm of the World Wide Web, poses a serious threat to individuals online, particularly social media users. Social media platforms serve as a means of connectivity and provide a vibrant space for various activities such as e-business, e-learning, e-news, etc. However, the act of bullying individuals on these platforms is distressing and can have a severe impact on the victims’ lives. This chapter aims to investigate the influence of smart gadgets and social media on teenage girls in India, examining their awareness of cyberbullying and the preventive measures available. The research methodology involved conducting an online survey using a questionnaire to gather data, findings, and implications is presented with their insightful interpretations.