ABSTRACT
Inbound marketing for Fintech is the need of the hour, as inbound marketing is helpful in differentiating the potential customers from just visitors and help in focusing and developing the marketing tools and techniques accordingly. Detailed step-by-step process of inbound marketing is discussed in this chapter. This chapter also throws light on various inbound marketing techniques that are administered by Fintech companies. These techniques also act as guide for Fintech start-ups. Apart from that various tools that help in Fintech marketing are also listed in this chapter. Every company either existing or new one, first go through the pros and cons of inbound marketing, before selecting methods and tools, and these are listed at the end part of the chapter. Company can apply more than one method and tool at a time, but before selecting any tool and method, it is advised to take expert advice or do extensive market research.
