ABSTRACT
In a recent situation where Covid-19 pandemic has erupted globally, shopping approach using Mobile Foods Ordering Apps (MFOAs) has significantly increased in numbers to cater to the changing consumption habit of residents and expedited the transition of traditional catering businesses to online services to survive the epidemic and maintain sustainable development. While internet applications have transformed the way people purchase for food, it is important to understand how customers see these services. The goal of this study is to examine factors affecting customer satisfaction with meal delivery applications among MSU students using the 7Ps of marketing mix. The researcher created a questionnaire to gather primary data. A structural questionnaire was administered to 264 students using a quantitative and descriptive manner. The study’s findings were examined 418using the multiple regression test. The theoretical framework focuses on the seven Ps of marketing mix, which include product, physical proof, people, promotion, pricing, place, and process, which resulted in a positive and statistically significant relationship between customer satisfaction with meal delivery applications. The results of multiple regression indicated that product, advertising, and procedure all contributed significantly to customer satisfaction when utilizing a food delivery app. Apart from that, location, physical evidence, people, and pricing are determined to have no substantial effect on customer satisfaction when it comes to using meal delivery applications. Process and product are the two aspects that have the greatest impact on meal delivery apps.
