ABSTRACT
The impact of after COVID-19 on wine tourism is very and cautious and critical. In this context, safety and security of visitors should be major consideration of all decisions around the vineyards, wineries environment, and tasting rooms. No doubt, service management, experience design, and creating positive memories are some main visitor intents to revisit and repurchase. Hence, the involved audit process the 4E Model of education, that is, entertainment, esthetic, and escapist experiences have enriched and encouraged the wine visitor experience. Here, this chapter portray a systematically identify components of the 4Ps (Product, Price, Place, and Promotion) within a hospitality service business that enhance the experiential value for their customer with 4E Model of education.
