ABSTRACT
City—it is a market place for its residents and visitors and as a business it has to meet the needs of its consumers. The city tends to grow as long as it meets the needs and expectations of its consumers. The COVID-19 pandemic process has made it difficult to meet consumer needs in the city and the flow of life. Consumers and city managers have increased their concerns over the market. The inadequacy of financial resources and the fact that the pandemic crisis turns into an economic crisis and affects life invites market orientation in city marketing. Market orientation is a consumer-based strategy for businesses to maintain the city’s growth strategy in line with their growth goals. Market-oriented planning against crises in highly populated city life also seems to be a strategy to respond to the concerns of decision makers.
