ABSTRACT
Research in the field of sports tourism marketing for sustainable development is in a nascent stage, and few extant literatures are available while research studies are conducted taking into account the regional and global perspectives. Marketing of destination tourism with reference to the leagues/ tournaments, infrastructure facilities, availability of equipments, complex, capacity, training institutes for athletes, technological advancements, and the role of governing bodies are the major aspects needed to promote and enhance sports tourism. Identifying and promoting a country or state as a hub of sports destinations involve huge investment and financing mechanisms given the large number of stakeholders under different hierarchy of authorities at local, national, and global contexts. Conventionally, theories in finance have validated the role of finance in economic development either through demand-following hypotheses or supply-leading hypotheses or a combination of both. This study attempts to find out the role of financing by different stakeholders in the expansion of sports as investment in human capital and how marketing can accomplish the goals as a driver of destination tourism 196of a particular region/state/country keeping into account different attributes of sports activities. The vital role sports sector plays in bringing sustainable economic development in terms of building human capitals, curbing crimes, revenue earnings, employability, and contribution to GDP of the nation will be taken into this research study.
