ABSTRACT
In a very inclusive global business environment, a strong inclination toward the financial and employment dependence on the tourism industry exists quite visibly. Statistics revealed that every tenth job had been directly or indirectly associated with tourism and its ancillary segments. It is safe to argue that the economies of the specific countries entail a large chunk of revenue generated from the transactions of the tourism business. Considering this, a competitive setup has been created to have a more significant input to national economies due to tourism. Purposeful infrastructural development has been carried out in certain countries to dominate the tourism industry. Such maximum reliance 84has undergone unprecedented negative impacts, particularly in the ongoing emergency of the COVID-19 pandemic. Pandemic has introduced exemplary restrictions and stoppages to the tourism sector, completely halting the entire hustling happenings to the freezing zone. Unmatchable decline due to pandemics has caused massive economical outbursts and the loss of countless jobs. Furthermore, uncertainty regarding the mitigation and recovery toward the new normal exists due to the frequent prevailing layers of pandemic and novel mutated variants. However, this is not the first case of its kind, and the past literature shows that such health pandemics and disasters have occurred over time. Besides the devastating impacts of these pandemics and disasters, recovery of the tourism industry has been successfully planned and achieved. Embarking on the same, the current study highlights the recovery strategy of the tourism industry in the face of the COVID-19 pandemic through the extensive review of past studies. The archival analysis of the existing studies has enabled the researcher to set implications and recommendations for the speedy recovery of the tourism industry.
