ABSTRACT
Recently, pandemic has affected the tourism industry globally. The COVID-19 pandemic has flourished across media and under several titles, including sanitary crisis, health emergency, natural disaster, etc. What outcomes are there to this selective outlining of the situation, and what can it tell us about the nature of the global response? Negative news about political, economic, or social status is distributed worldwide through numerous media channels. Generally, the key to success is creating a problem-solving action plan including prevention measures that combine all stakeholders’ interests and activities. However, in the tourism industry, the equal integration of all stakeholders is most complicated. Crisis management, in general, can be described as measures of all types which allow a business to cope with a suddenly occurring danger or risk situation to return as quickly as possible to a regular business routine. Hence, 96it is necessary to have a systematic and conceptional approach to offer suitable solutions for stakeholders—how tourism businesses react to such crises and what measures should be taken; also, to understand how tourism businesses should prepare themselves for such crises and strategies to conquer them. In this context, the chapter aims to explore the literature on pandemic management in tourism and to identify the motivations of the current academic discourse.
