ABSTRACT
Marketing efforts may help businesses to maximize profits. Medium and small-scale industries have started focusing on marketing activities to increase their revenue. The study includes a comparative analysis of the adoption of marketing activities by different sub-sectors in medium and small-scale industries to understand the linkage of marketing practices with the performance of SMEs. This study focuses on a case-based research approach. In-depth interviews were taken with SME owners or managers. In this research, both qualitative and quantitative methods are used for data collection. Research findings of the survey, small and medium-sized businesses (SMEs) are increasing their profitability through creative marketing strategies. Achieving success has been favorably impacted by marketing practices implemented by SMEs. This research can contribute to SME owners for framing marketing strategies and helping society with employment creation, a well-distributed economy across the population which contributes to comprehensive growth, hence enhancing the standard of living.
