ABSTRACT
The paper aims to examine the impact of sustainability advertising on Tupperware products, it seeks attention to know the different effects of environmental and social sustainability. Descriptive content analysis provides insight through the theories of semiotics in environmental advertising messages. The theoretical analysis of Saussure and Barthes helps in investigating the sign language system. The study is based on two select advertisements for Tupperware products. Thus, the findings suggest focusing on sustainable environmental symbolic aspects conveys the effectiveness of advertising. Future studies can be carried out using the same analytical process to gain deep knowledge in semiotics through sustainable advertisements.
