Towards Sustainable Business: Review of Sentiment Analysis to Promote Business and Well-Being

Sustainability in business is expected considering the growth in the long run. Sustainable development goals are important for our sustainability on this planet. In case of a business, it is essential to ensure sustainable processes and sustainability of the existing customers. Sustainable customers can in turn contribute to improving the process by providing constructive suggestions to the business. This paper is an attempt to review sentiment analysis techniques to improve the customer experience of a business.