ABSTRACT
The purpose of this study is to investigate how a customer’s travel experience in the tourist sector affects customer satisfaction based on service value through the implementation of Blockchain Technology. 250 questionnaires were administered to tourists, tour operators, travel agents, hoteliers, and transportation companies using the Cluster Sampling method to obtain a sample size of 238. Blockchain technology, Customer Satisfaction, and Service Value are the critical variables observed to validate the hypothesis using Correlation, ANOVA & Regression Analysis. There is a strong correlation between the value of a service and blockchain technology. Secure payment is the most important component in developing and improving service value among customers and is the best predictor of service value.
