ABSTRACT
Aari embroidery has been a predominant craft in traditional Indian textiles since the Mughal period of 16th Century India and currently, this forms a major technique of surface design in Indian Couture. However, quite often the technique is not credited and is generalized as hand embroidery. This study looks at the couture collections of 5 of the most prominent Indian Couturiers and maps the usage of aari embroidery in their collections. The methodology adopted is mainly observational from secondary data. This is a review paper that mainly analyses images of high-end Indian couture garments and visually examines the content of the same with respect to aari embroidery. The constructs of the study will be measured using indicators like the percentage of embroidery in the entire product which will be visually observed and noted by the researcher, followed by observations and discussions on the data.
