ABSTRACT
Chinese excellent traditional culture has a long history. A Chinese traditional toad pattern is a kind of idealized image that has been deified and beautified by human beings. The application of this pattern shows the changing path of people's worship. With the innovation and development of the Chinese visual design industry, more and more attention is paid to the application of traditional toad patterns. Through the effective integration of Chinese traditional patterns and visual arts, we can carry forward and inherit Chinese excellent traditional culture and improve its artistic value. Based on this, from the perspective of design, the Chinese traditional toad pattern is taken as the research object, and the image analysis and induction methods are used to discuss and analyze the connotation and artistic characteristics of the Chinese traditional toad image. The analysis is carried out from the media carrier form, composition form, modeling angle, shape angle, theme creation, and style characteristics. And summarize the symbolism of the Chinese toad pattern. With visual design as the core, packaging design and clothing texture materials were classified, and cases were analyzed. Finally, innovative design strategies were proposed to make an effective combination of Chinese traditional toad patterns and visual designs and to provide referable suggestions for related industrial workers.
