ABSTRACT
This study uses the case study method. And design practice to present the visual extension and redesign of cultural concepts, using innovative design to simplify and integrate visual graphics into the conceptual meaning of sensibility thinking. In rationality operation, taking usability design is an investigation to solve the problem of user universality, so that the finished product design has more diverse and complete design values.
In addition, after design development and mass production to finish the products, it has been affirmed by IF design award and K-design award in international competitions, which also shows the exquisite design and brand value of SOUL products, so through the research, the design process will be exposed and design thinking will be shared with the design industry, which definitely provides a reference to the design industry, which is really valuable.
