Cost–Benefit Analysis of Solar Energy Usage in the Wine-making Industry in Valle de Guadalupe, Ensenada, Baja California, Mexico

The purpose of this paper is to carry out a cost–benefit analysis (CBA) of a photovoltaic system within the wine-making industry for self-generating electrical energy, through financial techniques such as the net present value (NPV), internal rate of return (IRR), payback period (PP), and cost–benefit analysis (CBA). A mixed methodology was used in this research: a quantitative method was used for the investment project’s assessment and a qualitative method was used for the analysis and interpretation of the participants’ discourse.