ABSTRACT
The main objective is to analyze the innovative behavior in long-lived microenterprises with more than 5 years of existence in the retail trade of Tunja (Boyacá, Colombia). Frequency analysis is performed on the innovative behavior variable through the construction of relative position scales by quartiles. Likewise, the existence of a relationship between innovative behavior and time spent in the market was determined through the formulation of hypotheses. The findings show that innovative behavior has a low level. There is an intermediate scope of employee engagement and the generation and implementation of ideas, and less in leadership and the work environment. It is highlighted that innovative behavior presents a better level in those organizations in which light innovations are introduced, although there is no significant relationship between innovative behavior and time spent in the market. Finally, competent organizations and bodies have much to do to foster a pedagogy and culture about the importance of innovative behavior.
